is an eyewear brand based in Byron Bay, Australia and Los Angeles. Founded independently by sisters Bec Nolan and Cass Moase and photographer Ali Mitton, Velvet Canyon was born of a mutual desire to create something beautiful and lasting. Combining inspiration from our favourite frames of the 1960s and 1970s with a minimal, modern update and soft colour palette, Velvet Canyon eyewear carry a timeless aesthetic. Every detail is considered, from the highest quality, Italian designed acetate frames, custom tinted lenses and champagne gold detailing to our cruelty free, vegan leather pouch. Velvet Canyon promotes positive change, diversity and equality. With this in mind, 1% percent of our online sales will go to charities close to our hearts. We will never use animal products and have minimised our use of plastics, as of November 2018 we will have no plastic polybags, protective sleeves or bubble wrap and will be using only home compostable mailer bags. Our studio is solar powered. As for our product itself, our frames are made from high quality acetate, a renewable material made from wood and cotton fibres.